As a brand of the global security corporation, Kaba (SIX:KABN), Wah Yuet is a massive manufacturing plant in Taishan, China. Wah Yuet manufactures security hardware solutions from key blanks to electronic door control systems, for clients across the globe.
With a 3 million square foot factory in southern China, Wah Yuet has attained ISO certification and delivers OEM services to recognised global brands. The company’s offices in Hong Kong manage international marketing.
Digital Tsunami was engaged to produce a factory video and photography. In preparation for these location shoots, Digital Tsunami was entrusted with refinement of the Wah Yuet branding.
On the basis of a design by the US-based Marketing Director, Digital Tsunami refined the identity to an ovoid shape reflecting the global market, containing three parallel oblique lines, representing access, strength and precision, and applied a contemporary font for the brand name and brandline, “Global Reach. Personal Touch.”
Digital Tsunami then developed detailed brand style guide documentation, with the colour palette, fonts and instructions for the presentation of the brand in multiple print and online applications.
These solutions follow many which Digital Tsunami has delivered to clients in the manufacturing and retail sectors.