Today is the start of the Lunar New Year, recognised by Chinese people around the World. Each year is attributed to a sign of the zodiac. This year it is the Dragon.
The Dragon is a beautiful creature, colorful and flamboyant, an extroverted bundle of energy, naturally gifted and utterly irrepressible. Dragons are free spirits and resist conformity. Restrictions counter its’ creative spark, which is ever ready to ignite.
In Eastern philosophy, the Dragon is regarded as a divine beast, a master of authority, and is to be honored and revered. One of the most fortunate and intensely powerful signs in the Chinese zodiac, the Oriental Dragon’s characteristic nature is innovative, flexible, self-assured, passionate and steadfast but also quick tempered.
2012 is a Year of the Water Dragon, and water has a calming influence on Dragon’s fearless temperament, making it more perceptive of others. These Water Dragons are able to apply the art of patience, to research, recognise others’ positions and re-evaluate a situation in order to make smart decisions.
With the financial markets predicting a slowing of global growth, the Dragon’s confidence and fearlessness in the face of challenge, will be seen by many Chinese as a valuable attribute.
Throughout China and in Chinese communities around the globe, celebrations with Dragons, lanterns and firecrackers will celebrate the new year. For details of activities in Hong Kong or Sydney, visit: www.discoverhongkong.com or www.sydneychinesenewyear.com.
Founded in Hong Kong in 1996, Digital Tsunami has an understanding of the China market and Chinese business philosophy and practice. Digital Tsunami delivers eStrategy, identity, photography, print, video and web solutions to Chinese clients and businesses in China.
To promote your brand in this challenging new year, contact Digital Tsunami today!