Month: November 2012

Foodbank Queensland website launched

Posted on by Andrew Morse

A new web presence has just launched for Foodbank Queensland, a logistics supplier for hundreds of charities and community groups which feed hungry families and individuals across the vast state.

This contemporary web presence extends an ongoing campaign to dramatically increase warehouse throughput, from increased donations, increased supply from farms and processing plants and increased collection from retailers.

Working closely on the initial strategy and design with advertising agency Euro RSCG (subsequently renamed Havas Worldwide), Digital Tsunami developed a sophisticated web presence.

The website features full-screen vectored background images, dynamic statistics, integrated videos, archived publications, donation forms with secure e.commerce, and hierarchical access to an easy-to-use content management system (CMS).

‘The End Hunger Report’ released in August by Foodbank Australia revealed the largely hidden issue of hunger throughout the nation. Welfare and community groups reported a 12-30% increase in annual demand for food of which 75% was provided to low-income families. In Queensland:

  • 580,825 people live below the poverty line
  • 400,000 Queenslanders experience food insecurity
  • 10.9% of children live in poverty
  • 1 in 4 pensioners live close to or in poverty
  • 21,000 people are homeless

Based in Morningside, Foodbank Queensland distributed food to the equivalent of 32 million meals in 2011. Its target is to distribute 65 million meals per year by 2015.

Foodbank Queensland is a part of the nation’s largest hunger relief organisation Foodbank in Australia, which in turn, is a member of the Global Foodbanking Network.

Since the start of 2000, Digital Tsunami has supported Foodbank in Australia on a pro-bono basis, as a corporate social responsibility (CSR) initiative. This support has included the development, hosting and technical support of web presence at national and state levels.

Helga’s helps the hungry

Posted on by Andrew Morse

For low-income families, homeless teens or elderly pensioners in Australia, hunger is part of daily life.

Goodman Fielder and Foodbank Australia are taking concrete action to reduce hunger.

Foodbank Australia is the nation’s largest hunger relief organisation, offering a logistics conduit between the food industry’s surplus product and the welfare sector’s need. In 2011, the organisation provided sufficient food for 28 million meals via thousands of charities and community groups across Australia.

CEO of Foodbank John Webster states; “It is a disturbing fact that every day in this ‘lucky country’, people are forced to make difficult choices such as: “Should I fill my prescriptions or buy food?” or “Should I skip meals, so I can feed my kids until next payday?”.

As the pantry of the welfare sector, Foodbank works with food manufacturers, distributors and retailers to provide food to the thousands of Australia’s charities and community groups which deliver food relief to those who are struggling to cope.

Bread is one of the key staples for nutritious and balanced meals. For every loaf sold between Wednesday, 21 November and Tuesday, 18 December 2012, Goodman Fielder has committed to providing a free loaf to Foodbank. This could result in the provision of up to 3 million loaves.

This translates into sufficient bread to exceed the annual requirements of Foodbank charities!

By simply choosing to purchase a loaf of Helga’s or Wonder bread, Australians can make a difference in the life of a hungry compatriot.

The Foodbank website displays a ‘Breadometer’ which will track the number of loaves purchased during the campaign. Would you be prepared to help Foodbank reach the 3 million loaves target!

As a corporate social responsibility (CSR) initiative, Digital Tsunami has supported Foodbank since 2000 on a pro-bono basis. This support has included the development, hosting and technical support of web presence at national and state levels.

Watch the video about this hunger relief initiative on Foodbank Australia

Social Media Survival

Posted on by Andrew Morse

Erik Qualman (author of “Socialnomics”), has released a 2013 version of his now famous animated video, “Social Media Revolution“.

Emphasising the astounding growth of social media, it includes examples like the Facebook launch of the Ford Explorer, which generated more traffic than a Superbowl ad!

To have delivered more traffic than this behemoth, is an indication of the immense power and constant growth of social sites to the significant cost of traditional media.

To put this in context, the Superbowl has long been the standard by which all traditional US television advertising was measured. In the USA, the Superbowl’s 30-40 million viewers have made it the most watched TV program for 3 decades*, and most expensive airtime (at over a million dollars a spot).

In US history, only the series final of “M*A*S*H” in 1983 (50 million), and the cliff-hanger “Who shot JR?” episode of “Dallas” in 1980 (40 million), have had more viewers.

Some significant points made in the animation are that YouTube has become the world’s second most used search engine, and that social media will determine your business still exists in 5 years!

Other recent dramatic indicators of the growth of social and the demise of traditional media are:

  • Fuji Film will cease manufacturing motion picture film
  • the next Oxford English Dictionary will only be published online

This same message is conveyed in Qualman’s presentation “Technology Will Kill“. The 2 minute animation identifies the technologies which hand-held devices are already replacing (fixed-line phones, books, newspapers, radio, TV, maps, instruction manuals,  cash, etc.).

 

Sources:
YouTube: Socialnomics “Social Media Revolution 2013”
You Tube: Socialnomics “Social Media Revolution”
YouTube: Socialnomics “Technology Will Kill”
YouTube: timetogetsocial “What the HELL is social media – in 2 minutes“