Throughout the exhibition halls of 2013 CeBIT Australia one trend showed considerable growth compared to 2012.
The number of QR codes.
On business cards, booth displays and print documents, QR codes were dramatically in evidence.
Although developed nearly 20 years ago, by Toyota subsidiary Denso Wave, for streamlined scanning of automotive parts during manufacture, the QR code still retains an innovative impact.
It offers multiple simultaneous ROI. By removing time-sensitive content from print collaterals and linking to specific content pages online (which can be updated instantly), investment in printing costs is reduced, the usable life of the document is extended, web traffic increases and prospects are delivered to a content-specific page.
As a space saving component, print ads can be smaller. In outdoor and POS environments, QR codes can generate immediate connections to your site, right in the prospect’s hand!
Digital Tsunami has integrated a QR code on its business cards since 2008, and can counsel your brand on strategies for this brilliantly space-efficient device to increase traffic to your mobile site.