Month: July 2013

Group One builds new Canberra suburb

Posted on by Andrew Morse

Group One has been awarded the Coombs 1 Estate contract, in Australia’s national capital.

Contracting to the Land Development Agency (LDA), the project will deliver over 230 residential blocks, several multi unit sites, along with a bridge linking the estate with Stage 2 of Coombs, in new suburbs to the north of Canberra.

Included under the scope of works, is all hydraulic reticulation, kerbs, footpaths, driveways, electrical & telecommunication reticulation, pavements, streetlighting and verge landscaping.

Contracting to the LDA, Group One had commenced operations on the $20 million Coombs 2 project in November 2012.

Group One is prequalified under the Austroads National System for projects up to $20 million within the R3 (Roads) and B2 (Bridges) categories. The company also has third party accredited systems for Quality; Environmental; and Occupational Health & Safety.

A privately owned, Canberra based Civil Construction firm, Group One delivers superior outcomes on a diverse range of road, bridge, civil infrastructure & custom construction projects. The company has developed a strong reputation for our capacity in land development.

The brandline of Group One is “Civil Construction. Done Well.”

Digital Tsunami developed an elegantly comprehensive online presence for Group One, featuring image galleries and details of projects in the categories of land development; roads; roundabouts; bridges; custom construction and trunk services.

Digital Tsunami has delivered many marketing communications solutions to clients in the building, construction and engineering sector, within EMEA (Europe / Middle East / Africa), Australia and the Asia/Pacific regions.

Video production and online solutions have been delivered to clients including: Barclay Mowlem, Bilfinger Berger and many subsidiaries of Leighton Holdings.

LinkedIn endorsements: building authority, one peer at a time

Posted on by Andrew Morse

LinkedIn is an exceptionally valuable platform for professional networking.

It serves to provide information on potential employers, candidates, suppliers, partners, clients and competitors. It enables conversation through group discussions, advertisement through targeted banners and status updates, and allows validation of capabilities through ‘endorsements’.

Recent changes on LinkedIn included the much greater emphasis on validating the skills of those with whom you are connected.

Every time you visit a profile, a blue box appears above the name and portrait, with a series of terms which the individual has selected, inviting your confirmation of these skills. Immediately upon confirming these, a panel with four more appears, in an endless sequence. You may confirm these singly or all at once. You will recognise that this has the potential to be a major time-commitment, and elect to close the window!

Skills can be selected on your own profile or suggested by your contacts. I initially selected terms which consolidated my capabilities into a few specific terms. However, I recognise that some terms and acronyms will be unknown to some connections, and they may volunteer other terms which are meaningful to them.

As a result, my profile is well-endorsed for Web Design, but also for Web Development, User Interface Design, Online Production, Corporate Websites, Wire Framing, User Experience, Digital Media, Mobile Design and Website Development. Some of these terms highly specific and others more general, some are mutually exclusive and others are interchangeable. They simply reflect the understanding and common use of terminology by a broad range of connections.

Likewise, my profile displays many terms for motion picture production, including: Video, Web Video, Video Production, HD Video, Videography, Digital Video, Video Editing, Final Cut Pro, Film Production and Film.

LinkedIn endorsements are another example of an online network utilising User Generated Content (UGC) to build a more comprehensive and accurate database (like a global ‘Wikipedia’ of professionals). When Google searches for an individual name ofter display a LinkedIn profile as the top listing, the importance of accuracy is critical.

As these terms help to identify your capabilities, it is a valuable exercise to continually monitor incoming endorsements and to reciprocate by endorsing your connections.

The LinkedIn site and your profile (and professional life) will both benefit.

Pinterest groups: advertising, design and innovation

Posted on by Andrew Morse

Human are inverterate collectors. Objects, ideas, and now digital images on social networks. But with the digital world at your fingertips, how do you choose where to store it and what to collect?

Famous faces, inked bodies, cute kittens, playful puppies, pithy sayings and gorgeous landscapes. All are proving massively popular. The categorisation is entirely individual.

What topics hold your interest?

There are collections of images of these (and a vast multitude of other topics), on the social image-sharing platform Pinterest.

Unlike Instagram, where a high number of images are produced by users on their tablets and camera phones, Pinterest allows users to upload, add from a website or simply ‘repin’ what they find on other users special interest ‘boards’.

Pinterest is also another opportunity for brands to engage with their clients and customers, and to establish their philosophy in the marketplace. Yet to date, remarkably few are engaging in a two-way dialogue of allowing their customers to contribute images. Most remain limited to the old philosophy of ‘broadcasting’ content; albeit encouraging their customers to share; rather than engaging in a mutual conversation.

Publishers are in an ideal position to capitalise on their extensive visual assets. Examples include The New York Times, The Chicago Tribune, Seventeen Magazine. City councils can benefit from spreading the word of their services and attractions, as do: The City of Edinburgh Council, City of Melbourne and Visit Las Vegas.

In the hospitality sector, the Kempinski Hotel & Residences Palm Jumeirah showcases a spectacular location, the Hilton has a HHonors profile for its loyalty program, the Mandarin Oriental Hotel Group has a profile for all its properties and Four Seasons offers individual profiles for each, including Four Seasons Resort Koh Samui and Four Seasons Hotel George V Paris.

Brands are represented in a wide variety of sectors. Airlines: British Airways, Air France and QANTAS; skincare products: Clinique UK, Nivea UK,  Shiseido and Shu Uemura; footwear: Manolo Blahnik, Nike Women and Timberland; retailers: Harrods, Myer MyStore and Bergdorf Goodman and automotive brands: Ferrari Store, Toyota USA and Lexus Design Award.

While there are vast opportunities for brands to engage via Pinterest, some still have gone no further than securing the name, e.g. Woolworths and Westpac. It is possible of course, that these profiles were not created by the brands at all, but opportunism by individuals anticipating a commercial sale.

Despite the wide variety of social platforms available, brands need to develop an integrated, wholistic and consistent strategy to their use of social media for both external and internal stakeholders. Engaging with staff and loyal customer advocates is a powerful means to increasing brand recognition and reputation.

Digital Tsunami counsels clients on eStrategy to deliver a consistent tone of voice when engaging with the marketplace. Call us today to discuss.

 

Sources: Pinterest.com

Air France
American Express
Bergdorf Goodman
British Airways
City of Edinburgh Council
City of Melbourne
Clinique UK
Dyson Technology
Ferrari Store
Four Seasons Resort Koh Samui
Four Seasons Hotel George V Paris
Harrods
HHonors
IBM Center for Applied Insights
Kempinski Hotel & Residences Palm Jumeirah
Lexus Design Award
Mandarin Oriental Hotel Group
Manolo Blahnik
Myer MyStore
Nike Women
Nivea UK
QANTAS
Seventeen Magazine
Shiseido
Shu Uemura
The Chicago Tribune
The New York Times
Timberland
Toyota USA
Visit Las Vegas