January 2016 – Digital Tsunami

Merging duplicate profiles in LinkedIn

Posted on 26 January, 201621 April, 2023 by Andrew Morse

LinkedIn is an excellent, online, professional networking platform.

Some people like it so much that they have multiple profiles!

It is advisable to: keep titles, companies, skill, accreditations and education current; write and upload posts and updates; endorse those you know; create projects and invite people with whom you are working to connect.

While it is not uncommon for a person who has left a job to retain a title and company name (sometimes for months) until they land a new role, it is preferable to avoid multiple profiles.

LinkedIn enables us to merge duplicate profiles of people to whom we are connected.

Under ‘My Network’, ‘Connections’
select ‘Filter by’, ‘Potential Duplicates’

A list appears with the portrait, name, title and company of any of our connections with the same name.

If you know more than one person named ‘David Brown’, you can uncheck a box next to the name. If you are connected to people who have duplicate profiles, you can click the box ‘select all’ and then ‘combine’ to merge all these profiles.

LinkedIn is the world’s largest professional online network. By merging duplicate profiles, we can keep our connection data accurate as well.

.. .. ..

NOTE: No professionals were harmed during the making of this blog.
Consider it advertising, David!

WhatsApp approaches 1 billion users. Ends fees.

Posted on 19 January, 201621 April, 2023 by Andrew Morse

WhatsApp has announced that it will no longer charge users an annual subscription fee.

The messenger app, particularly popular in Europe, parts of Asia (including Hong Kong), and South America, has seen massive growth in recent years and is close to attaining a billion users.

WhatsApp used to charge US$0.99 per year (after a free 12 month trial period). The announcement, made official in a blog post on Monday 18 January 2016, means that WhatsApp, (or its parent company Facebook), is potentially forfeiting hundreds of millions in annual revenue.

WhatsApp stated that it will not seek revenue from third-party ads to supplement this drop in revenue.

Source:
Statista

2016 priorities and 15 stats on video

Posted on 8 January, 201621 April, 2023 by Andrew Morse

What should be the focus of marketing for your business this year?

We believe that the three keys for 2016 are:

AR
China
video

ALL brands should now have a responsive site with SEO, be engaging in conversation with clients / customers, stakeholders and the public on social media and be utilising appropriate video solutions or apps on mobile.

Augmented Reality (AR)

According to Forbes Insight, 59% of senior executives would rather watch video than read text.

More time online is now spent viewing content in videos, than on web pages. On YouTube alone, in every 24 hour period, hundreds of millions of hours of videos are viewed.

However, as 300 hours of video are uploaded to YouTube every minute, even greater effectiveness is needed to attract and retain attention.

The 3 T’s of cutting edge video technology are: testimonials, time-lapse, tilt shift. Add drone aerials to these and you are talking about the latest techniques to generate engagement, viral promotion and business opportunities.

China

As we enter the lunar new year in 2015, all statistics are pointing to the rapid ascendancy of China. The country with one quarter of the world’s population is the world’s largest: energy consumer, electricity producer, coal producer and importer, natural gas producer, hydro-electric producer while maintains the highest GDP growth (for any large nation).

Because of its increasingly rapid development, the government is focusing on strategies to reduce the use of ‘dirty’ carbon fuels and embrace ‘clean’ renewable energy sources. The World Bank is supporting the China Renewable Energy Scale-Up Program Phase II, with a focus on efficiency improvement of wind farms, large-scale grid connected solar Photovoltaic (PV) farms and increased Concentrated Solar Power (CSP) manufacturing capacity.

China is not only the producer of the world’s consumer goods, but also becoming a massive market for products and services, as it develops the world’s largest consumer market and a corporate sector hungry for sophisticated ‘world-best practice’ systems and solutions.

Video

59% of viewers will watch a video to completion that is less than one minute. – Wistia
92% of mobile video viewers share videos with others. – Invodo
65% of executives have visited a vendor’s site after watching a video. – Forbes
70% of marketing professionals report that video converts better than any other medium. – MarketingProfs
When marketers included a video in an email, the click-through rate increased by 200% – 300% – Forrester
The average internet user spends 88% more time on a website with video. – Mist Media
300 hours of video are uploaded to YouTube every minute. – YouTube
64% of consumers are more likely to buy a product after watching a video about it. – comScore
Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view videos – comScore
59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. – Forbes Insight
Homepage videos are shown to increase conversion rates by 20% or more. – ReelSEO
Using video on landing pages can increase conversion by 80% – Unbounce
Mobile makes up almost 40% of global watch time on YouTube. – YouTube (6 billion hours of video are watched monthly on YouTube)
1.8 Million Words is the value of one minute of video. – Dr. James McQuivey, Forrester
Only 24% of brands are using online video to market to consumers. – Kantar Media

However, as 300 hours of video are uploaded to YouTube every minute, even greater effectiveness is needed to attract and retain attention.

The 3 T’s of cutting edge video technology are: testimonials, time-lapse, tilt shift. Add remotely-controlled (‘drone’) aerials to these and you are talking about the latest techniques to generate engagement, viral promotion and business opportunities.

The Common Link

Digital Tsunami can support the promotion of your brand in these three key areas. And here’s why. The founder of Digital Tsunami has:

36 years of film and video production, around the world
30 years of practical experience in the China market
19 years of delivering innovative digital solutions (online and offline)
11 years of extensive experience in social media content generation
one of the most advanced platforms for social media content production, distribution and analytics

For almost two decades, Digital Tsunami has developed multilingual solutions and delivered branding and identity, eStrategy, online sites, photography, press, print, time-lapse, 4k aerial video and underwater video for clients across the globe.

About Digital Tsunami

Since 1996, (to put this in context, the world wide web launched in late 1994), Digital Tsunami has applied significant creative and technical expertise to multi-media, multi-lingual, multi-national campaigns for clients across an extensive range of sectors.

We prefer to look forward, but hey. if you’d like to validate our previous predictions, view:
Ten ways to build your brand in 2014
2013 The Year in Review .. and the Future

In Australia and New Zealand, Digital Tsunami is distribution partner for a platform which integrates: quality Getty and iStock library image licensing at competitive rates specifically for social media; management of complex and highly customisable, multi-stream campaigns; comprehensive analytics of social interaction and promotion; ingestion of UGC; and publishing native video direct to Facebook (without first having to save to YouTube)!

Take Action!

To discuss your requirements and objectives and develop a customised suite of solutions for the successful marketing of your brand in 2016, contact Digital Tsunami today!

Sources:

Adelie Studios
The Economist
International Energy Agency Key World Statistics (2012, 2013, 2014)
U.S. Department of Energy (DOE), Office of Energy Efficiency & Renewable Energy
World Bank GDP by nation
YouTube

2015 retrospection

Posted on 3 January, 201621 April, 2023 by Andrew Morse

Predictions are a dangerous thing.

As the Danish Physicist Niels Bohr stated: “Prediction is very difficult, especially if it’s about the future.”

At this time last year, I indicated that marketing focus throughout 2015 should be on three key things:

Video
China
UGC

My rationale was:

due to the immense volume of video online, exceptional creativity was required to achieve cut-though and leave the audience with something memorable
the scale and accelerating growth of China was creating a powerhouse of production and consumption of world-standard products and services
User Generated Content (UGC) and the in-house corporate curating of some of this vast amount of content was a massive growth industry (across all industries)

Throughout 2015, general global trends and our work in particular, reflected these predictions. In some cases all three converged! Video we produced in China was featured on corporate sites and spread throughout social media platforms.

However, the nature of the interconnected world and the exponentially increasing rapidity of change, ensured that we could not predict new softwares and systems.

Innovation

On the day on which Polymer 1.0 (the successor to HTML 5 and Flash software) was released, Digital Tsunami launched the world’s first complex Polymer 1.0 responsive site.

The site was developed for Cycling Australia as the booking and management interface, for the nationwide children’s bicycle training initiative ‘Let’s Ride’.

The site consisted of bold solid colour panels functioning as site navigation, and a complex Intranet for parents, instructors and administrators.

China

We produced an extensive range of work for a privately held, diversified corporation in China. The sectors included: building, construction and engineering (BCE); hospitality and real estate.

Using the Inspire 1 advanced remote controlled helicopter, fitted with a 4K camera, delivered astoundingly sharp images of the Hanas power generation facilities: CCHP (combined cooling, heating & power), LNG (liquified natural gas), hospitality, real estate and wind energy.

For the official global launch of Hanas LNG, (during GasTech Singapore), we travelled to five cities in China to produce 4K aerial video; HD time lapse sequences; infographics; and two and a half minutes of highly realistic 4K animation.

For Hanas New Energy, Digital Tsunami delivered corporate portrait photography, stationery and a responsive site. All materials were bilingual (in simplified Chinese characters/Mandarin and English).

In Yinchuan, Ningxia province (in far north central China, bordering Inner Mongolia), we produced content for three divisions: Hanas Power Generation: Wind (4K aerial video and time lapse); Master: responsive (bilingual site and stationery) and Master Property: (aerial video of the Kempinski Hotel Yinchuan and International Business Centre, a 23 story office building).

In July, Andrew W Morse was engaged as Creative Director for the promotion of the 168 luxury apartments of the Master Residences Yinchuan. Preparing the marketing materials and strategy, began with selecting creative contributors from animators, copywriters and graphic design house to photographers and premium product suppliers.

In just four months, the team produced:

a bilingual, image based, vertical + horizontal scrolling, responsive site
4K aerial video
5’00” animation
photography: architectural, interiors, product and people in the property
premiums: a luxurious carry bag; pad, pen & folder;
press: a double page advertisement in the provincial newspaper
print: data sheets, brochures, a 48pp booklet, a 106 pp hardbound book, and a 248 pp hardbound book on the technical infrastructure and features of the property, entitled “A Design Perspective”.

Digital Tsunami also delivered responsive design for many clients, including: resource expert and investor Owen Hegarty; an Australian house sitter service; an installer of timber floors, Planks; a listed property fund, IOF 2015; a Sweden-based video content producer TravMatt; and a bold, full background image, parallax scrolling responsive site for the global interactive sports entertainment initiative, Armada Games.

At the end of the academic year, Andrew W Morse was invited to address the AIT graduating class. Speaking to the digital media graduates, families and faculty, the text prompted the joy of life-long learning, the magnifying effect of creative collaboration and the luck which seems to endow people who work hard.