First Thursday Curry Club identity
Close
Overview
The First Thursday Curry Club (FTCC) is a rapidly expanding, international series of regular invitation-only events. In multiple cities, monthly gatherings at bars are followed by casual prix fixe dining at an Indian, Nepalese, Pakistani or Sri Lankan curry restaurant. The executive, entrepreneur and expatriate attendees, experience a great camaraderie.
The initiative of a dynamic New Zealand businessman, the FTCC is preparing to expand the concept globally.
Digital Tsunami was commissioned to produce a powerful, unique and evocative identity. A logo was developed by a European designer, who is a former McCann Erickson Creative Director. His rationale:
“The mark of the First Thursday Curry Club is an elephant holding a curry leaf, portraying the social aspect of the curry club. Elephants are very social creatures as they travel in herds. The fact that the elephant is elevated, shows the status that curry club members hold in society, while the building represents both the origins of the curry and also a meeting place“.
Details
| Client: | First Thursday Curry Club |
| Solution/s: | branding, identity |
| Sector/s: | association, hospitality |
| Region/s: | Asia/Pacific |
| Language/s: | English |
| Scope: | logo design |
| Features | creative liaison |
From Our Clients
Andrew and his team at Digital Tsunami were the developers behind our micro site for Fearless.
I like the way they work (efficient, effective) and delivered a great site, on time.
Clients have really appreciated the video .. sales staff are so pleased to have this tool. It is very empowering to show.
We were very happy with the development process and the outcome. The objectives have all been achieved, in terms of usability and ease of use in updating the site. You definitely nailed both of these.
We have been fortunate to work with Andrew and his creative team from the inception of our business. The design and execution of our site has been fundamental in winning over clients and establishing our footprint in a very crowded space. We also place great value on their input into our business process.
Andrew has a unique understanding of global business communication, combined with proven creativity in concept, design and production. He is extremely responsive to client’s requirements and has the ability to adapt and implement solutions extremely quickly in competitive markets.