Liberate Your Laptop microsite

Liberate Your Laptop campaign website

Liberate Your Laptop campaign website

Liberate Your Laptop campaign website

Liberate Your Laptop campaign website

Liberate Your Laptop campaign website

Liberate Your Laptop campaign website

Liberate Your Laptop campaign website

Liberate Your Laptop campaign website

Liberate Your Laptop campaign website

The Liberate Your Laptop campaign was an initiative of Personal Broadband Australia, to advertise the benefits of iBurst wireless broadband to consumers previously limited by fixed modems.

Digital Tsunami was commissioned to design a dynamic microsite, as the focus of a campaign which extended from branded drinking cups to bus posters.

A dramatic introduction with sound effects was visually arresting, and the copy focused on what wireless connection meant, where it operated, and how to buy iBurst wireless modems.

In order to maximise market penetration, the microsite was constructed in two formats: Flash hybrid and non-Flash. In a marketplace full of uninspiring and pedestrian websites, this stimulating microsite had an considerable impact.

client:
Personal Broadband Australia
solution/s:
web
sector/s:
broadcasting, communications & entertainment, telecommunications
region/s:
Asia & Pacific
language/s:
English
scope:
web design, web development
features:
Flash hybrid, vectored