The Australian 10 second TVC

The Australian animated TVC

The Australian animated TVC

The Australian animated TVC

The Australian animated TVC

The Australian animated TVC

The Australian animated TVC

The Australian animated TVC

The Australian animated TVC

The Australian animated TVC

The Australian newspaper is a well-respected daily broadsheet owned by News Limited, which is a division of News Corp., one of the world’s largest media corporations.

Digital Tsunami was commissioned by agency Archibald Williams to animate a ten-second television commercial for The Australian, to be broadcast on free-to-air, terrestrial television.

The concept references current political leaders and their uncertain futures, subject to an upcoming election. As the leaders cautiously eye each other, the water around them is rising. Who will sink? Who will swim?

The agility to respond to a very short deadline, was an attribute of immense value to the project.

client:
News Limited
agency:
Archibald / Williams
solution/s:
video production
sector/s:
broadcasting, communications & entertainment, media & publishing
region/s:
Asia / Pacific
language/s:
English
scope:
2D animation
features:
rapid turnaround