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Thomas RydellComposerEskilstuna, Sweden
For a new website, Digital Tsunami developed an intriguingly minimal identity for the Thomas Rydell brand. The apparent simplicity of the icon conveys complex meaning.
The main element resembles two beamed notes of musical notation, reflecting the classical aspect of his work as a composer and arranger; and also a set of headphones, reflecting the contemporary aspect of his electronic recordings.
The superscript TR placed to the right of the icon both resembles the TM symbol for ‘Trademark’ and the ® symbol for ‘Registered’, indicating the intellectual property rights inherent in the music Thomas creates, and of course, his initials!
This deceptively simple identity attains the trio of branding objectives: it is simple, clean and powerful.