Wah Yuet brand style guide
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Overview
Wah Yuet manufactures security hardware solutions from key blanks to electronic door control systems, for clients across the globe. The brand is part of the global Kaba group (SIX:KABN).
With a 3 million square foot factory in southern China, Wah Yuet has attained ISO certification and delivers OEM services to recognised global brands. The company’s offices in Hong Kong manage international marketing.
Digital Tsunami was engaged to produce a factory video and photography, and was subsequently entrusted with the refinement of the Wah Yuet brand.
On the basis of a design by the US-based Marketing Director, Digital Tsunami refined the identity to an ovoid shape reflecting the global market, containing three parallel oblique lines, representing access, strength and precision, and applied a contemporary font for the brand name and brandline, “Global Reach. Personal Touch.”
Digital Tsunami then developed detailed brand style guide documentation, with the colour palette, fonts and instructions for the presentation of the brand in multiple print and online applications.
Details
| Client: | Wah Yuet |
| Solution/s: | branding |
| Sector/s: | manufacturing, safety & security |
| Region/s: | Americas, Asia/Pacific, EMEA |
| Language/s: | English |
| Scope: | identity development, brand style guide |
| Features | liaising with manufacturing plant (Taishan, China), marketing office (Hong Kong), Marketing Director (Lexington KY, USA), parent company (Rümlang, Switzerland) |
From Our Clients
Thank you for the development of an updated brand image for Wah Yuet in China.
While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!