Wah Yuet brand style guide

Wah Yuet Brand Style Guide

Wah Yuet Brand Style Guide

Wah Yuet Brand Style Guide

Wah Yuet Brand Style Guide

Wah Yuet Brand Style Guide

Wah Yuet manufactures security hardware solutions from key blanks to electronic door control systems, for clients across the globe. The brand is part of the global Kaba group (SIX:KABN).

With a 3 million square foot factory in southern China, Wah Yuet has attained ISO certification and delivers OEM services to recognised global brands. The company’s offices in Hong Kong manage international marketing.

Digital Tsunami was engaged to produce a factory video and photography, and was subsequently entrusted with the refinement of the Wah Yuet brand.

On the basis of a design by the US-based Marketing Director, Digital Tsunami refined the identity to an ovoid shape reflecting the global market, containing three parallel oblique lines, representing access, strength and precision, and applied a contemporary font for the brand name and brandline, “Global Reach. Personal Touch.”

Digital Tsunami then developed detailed brand style guide documentation, with the colour palette, fonts and instructions for the presentation of the brand in multiple print and online applications.

client:
Wah Yuet
solution/s:
branding
sector/s:
manufacturing, safety & security
region/s:
Americas, Asia/Pacific, EMEA
language/s:
English
scope:
identity development, brand style guide
features:
liaising with manufacturing plant (Taishan, China), marketing office (Hong Kong), Marketing Director (Lexington KY, USA), parent company (Rümlang, Switzerland)