Five minutes with The Australia China Business Council (ACBC). Acknowledgement to the NSW branch for presenting this Member Spotlight.   Tell us about your business and how you’ve leveraged your Australia-China connections to build your success in China? Even before living in Hong Kong throughout the nineties, I had a strong interest in China and …Read More…

brand building

LinkedIn is an excellent, online, professional networking platform. Some people like it so much that they have multiple profiles! It is advisable to: keep titles, companies, skill, accreditations and education current; write and upload posts and updates; endorse those you know; create projects and invite people with whom you are working to connect. While it is not uncommon …Read More…

communications solutions

Predictions are a dangerous thing. As the Danish Physicist Niels Bohr stated: “Prediction is very difficult, especially if it’s about the future.” At this time last year, I indicated that marketing focus throughout 2015 should be on three key things: Video China UGC My rationale was: due to the immense volume of video online, exceptional …Read More…

communications solutions

In the current climate conscious landscape, any energy which reduces emissions and minimises global environmental impact is attracting massive attention within the energy exploration and production sector. The upcoming 2015 United Nations Climate Change Conference in Paris has thrown the world’s climate crisis into sharp relief via media and groundswell of activism around the planet. …Read More…

Of the 70 million Pinterest users1, 49 million are in the USA and 85% are female2. In fact 42% of adult American women have a Pinterest account. Retailers recognise the immense buying power which this represents. Pinterest is a site which enables users to upload and collate photographs and videos linked to other webpages. Users …Read More…

Why does Digital Tsunami advocate WordPress? Corporations require security, stability, efficiency and high ROI in all operations. When developing digital solutions, it is critical that these attributes are delivered by the content management system (CMS). However, not all CMS are created equal, and as the marketplace is replete with them, so the justification must be …Read More…

Brands with the greatest volume of human interactions are rapidly adopting technology which accelerate transaction speed whilst retaining utmost safety and security. A perfect example of a high value, high volume and rapid transaction is the airline boarding pass. Millions of travellers board aircraft every single day. Ensuring faster and more accurate boarding converts to …Read More…

LinkedIn is an exceptionally valuable platform for professional networking. It serves to provide information on potential employers, candidates, suppliers, partners, clients and competitors. It enables conversation through group discussions, advertisement through targeted banners and status updates, and allows validation of capabilities through ‘endorsements’. Recent changes on LinkedIn included the much greater emphasis on validating the …Read More…

Refer us to a corporate client and we’ll reward you with the latest iPad with retina display. Everyone now knows the business benefits of a light, handheld iPad. For business presentations and video, the latest Retina display is brilliant. The Retina display features a 2048-by-1536 resolution, rich colour saturation, and an astounding 3.1 million pixels. …Read More…

LinkedIn has continued its interface evolution with the launch of a refined format. Amongst the latest changes are: replacement of the LinkedIn logo with the “in” icon (in the top left of the screen) a hidden main nav, which slides down when the cursor is at the top of the page status updates elevated to …Read More…